Please submit ONE ad in TWO formats: see the Instagram and Facebook specs below.
We are launching a new ad campaign on Facebook and Instagram. The campaign will target runners, people who work out in a gym, and people who do yoga regularly.
The goal of the campaign is to tell people that a product like WIN exists. Ideally we want to elicit the reaction "I need that!" when people see the ad. Even more ideally, we want them to click on the ad (which will take them to Amazon) and buy a bottle!
We don't exactly know how to convey that WIN will help them (or their clothing) smell fresh and clean and new, instead of sweaty and musty and rotten, but that's what we're trying to convey visually. We're looking for your creativity!
We are looking for creative, eye-catching ads, not just a simple rehash of our tagline with some stock art. We're deliberately not providing a lot of guidance on the style, copy, or "voice" of the ads. Instead, we're looking for designers who can come up with creative angles for catching people's attention on Social Media -- who can come up with approaches that we haven't thought of. Also, Facebook and Instagram limit the text in their ads, so we need to tell the story as visually as possible. This is an opportunity to create something cool, for a brand that people really love.
If it matters, customers can use coupon code EVERYWIN to get $1.00 off their first bottle of WIN. However we'll probably want to include that in the text below the ad, rather than in the graphic itself.
Ad Specs: PLEASE SUBMIT TWO VERSIONS OF YOUR AD -- Facebook and Instagram have slightly different requirements:
Facebook: 1200 x 628 pixels (1.91:1 ratio)
Instagram: 1080 x 1080 pixels (1:1 ratio)
If it matters to your design, clicking the ad will direct people to http://amzn.to/29sk9M3, which is our product page on Amazon.