Concurso completado

BULK Wine Brand!

BulkWine necesitaba un nuevo diseño de otro y lanzó un concurso de diseño en 99designs.

Un ganador ha sido elegido entre 186 diseños de 56 diseñadores freelance.

186
propuestas
56
diseñadores
1
ganador

Cómo BulkWine comenzó su viaje en otro diseño gráfico

Nombre de la empresa

BULK SAV or BULKSAV (i.e "Bulk" is the brand name, and this particular "flavour" is Sauvignon Blanc, hence "Sav")

Descripción general

Hi. We're a New Zealand wine company and we're launching a new brand. Just about everything about this new brand will be a departure from the 'normal'. I'm sure you've heard that many times before but in our case we really think it's true!

- It's called "Bulk" and there will be a range of different varieties. But we're starting with just one: Sauvignon Blanc called BULK SAV.
- The wine will be in clear glass 'swing top' bottles (excellent for re-using and recycling)
- It won't have an adhesive label, rather the graphics will be printed directly onto the glass
- The bottles won't go into a cardboard box as normal but into a recyclable wire cage!

The main thing we want to achieve with this design is to have a visually striking, bold departure from 'normal' wine labels. This brand is not shy, it's loud!

Cuéntanos a qué tipo de público quieres llegar

Can anyone out there come up with a design that is chic and contemporary but also conveys VALUE? Tough one, I know, and we're wary about ending up looking like like Vodka, or designer water.

So, BULK is the 'brand name'. But BULK SAV is specific to this design contest.

The target market is pretty broad. I wouldn't be too concerned about age demographics, however, we can comfortably wave goodbye to serious, fine wine connoisseurs, they won't be after our BULKSAV.

A word on what the BULK brand is trying to achieve: in continental Europe it is still commonplace for people who live in, or nearby wine producing areas to go to their local wine 'co-op' or independent small winegrower and fill up their own containers and flagons with cheap, often very cheap, wine. It's not fabulous, dinner party stuff, it's just good honest plonk, and when bought in bulk it represents fantastic value for money. It keeps the household from running dry! We love this idea and want to bring something of this principle to our marketplace.

BULK is about good honest plonk for cheap. But not feeling at all ashamed about it, we want to make it cool, and celebrate all that is positive and pragmatic about buying in bulk. We think BULK is great, and not in the least bit negative.

Requisitos

One clear steer for this brief: please no 'traditional' references to wine and the wine industry.

So, no bunches of grapes, no barrels, no vine leaves, no curling tendrils etc.

I see it as basically a text-based brand. I envisage the word BULK to totally dominate the graphics.

Perhaps the photo I have attached can serve as direction here. Poor quality picture sorry, but it shows the sort of direction I am leaning for design. And I happen to like the vertical orientation of the text, but am open to ideas.

Clean. Modern. No 'obvious' references to old fashioned notions of wine.

The are certain mandatory bits of information that we have to inlude on the bottle, so please incorporate the following into your design:

- Our brand name: BULKSAV or BULK SAV
- Variety: Sauvignon Blanc
- Region of origin: Marlborough
- Country of origin: Wine of New Zealand
- Vintage: 2011
- Volume: 750ml
- Alcohol Content: 12% Alc/Vol

Colour? One colour, probably, for economic reasons. I like green, especially dark green. But I'm happy to consider whatever may look best. Remember, there will be pale coloured white wine, inside a clear glass bottle.

Paquete Oro

595 $

Destacados gratis

  • Concurso abierto
  • Garantizado
  • Ronda rápida

Archivos finales

PSD
AI
EPS
PDF
PNG
JPG

Hemos encontrado algunos concursos similares que podrían interesarte

145 $
Small publisher of eBooks and print-on-demand editions
diseño de rh_design diseño de Keekee360 Design diseño de Jeremy Pudlowski
56
entries
16
diseñadores
145 AUD
I need the attached sketch to be produced into a graphic design that I can take to a tattoo artist!
diseño de nDmB Original diseño de nDmB Original diseño de nDmB Original
19
entries
8
diseñadores
145 $
Dentistry
diseño de dizzyclown diseño de stormyfuego diseño de stormyfuego
86
entries
12
diseñadores
145 $
Link provides staffing and productivity solutions
diseño de acegirl diseño de acegirl diseño de acegirl
98
entries
12
diseñadores
145 $
Touring DJ and electronic music producer
diseño de g_kriszta diseño de g_kriszta diseño de g_kriszta
43
entries
21
diseñadores
145 $
MMA equipment for fighters and fans
diseño de DaveML diseño de Rockballew diseño de Rockballew
97
entries
19
diseñadores

Te hemos guardado un lugar en tu concurso de otro diseño gráfico.

Comienza ahora
145 $
We Provide Scientific Consulting Services to FDA regulated companies
diseño de Stephn diseño de nu design diseño de nu design
13
entries
2
diseñadores
145 $
Box with gears inside (includes mock and PSDs)
diseño de Richard Lyth diseño de SLKTR diseño de SLKTR
23
entries
6
diseñadores
295 $
We are one of the leading german online marketing seminar providers
diseño de ls_design diseño de ls_design diseño de ls_design
23
entries
3
diseñadores
145 $
RKL Building Specialties Co
diseño de ProfessionalTouch diseño de resize diseño de resize
9
entries
5
diseñadores
295 $
Real Estate Education - Template needed for training videos
diseño de Ibrani diseño de Ibrani diseño de PPD
89
entries
18
diseñadores
145 $
We develop personal productivity app for Windows Phone
diseño de Paolojustin21 diseño de Enumae diseño de Enumae
88
entries
9
diseñadores