Concurso completado

Design concepts for high-visibility government vehicle fleet

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Nombre de la empresa

Department of Justice, Victoria, Australia

Descripción general

NOTE: ** Concepts or sketches only are fine. This contest is not for finished artwork **

The Department of Justice in Victoria, Australia, seeks design concepts for a vehicle fleet livery.
Our fleet is always on the road throughout metropolitan and regional Victoria. We want a livery that gives our cars high visibility.
The services we deliver are important in keeping people safe. Our divisions are engaged in the operation of criminal and civil courts, correctional services (prisons) and emergency services. We enforce laws and regulations, including those to protect consumers or regulate gaming and racing and the service of alcohol. Uniformed Sherriff’s officers travel extensively to enforce court-issued warrants for the collection of fines.
Employees driving these cars include office-based staff, prison officers, sheriffs and court officers. Some wear uniforms, some don’t. Some work in regional areas, others in the city. Wherever the cars are—on the highway, on country roads or in suburban streets—and whether moving or parked, they represent a department that protects the community, upholds human rights and provides for a fairer society.

Cuéntanos a qué tipo de público quieres llegar

The public: anyone who sees our cars. The 6,500 staff across our organisation are important: they should be proud to drive these vehicles or see them on the road..

Requisitos

NOTE: ** Concepts or sketches only are fine. This contest is not for finished artwork **

A large and growing part of the fleet consists of low-emission vehicles. All are white. Artwork for the Toyota Prius is provided. Designs should work for this shape but not depend on it–the design must be adaptable to other sedans.

The design requires:
A: the ‘base’ branding. This consists of the nameplate with the words “Department of Justice” and the Victorian State Government slogan (portrait or landscape). The nameplate is usually orange (R222 G135 B3) but an alternative pallet may be used. The Victoria logo/slogan must be R0 G64 B122

B. ‘Dressing up’. The car decked out for the Sherriff’s office: that means adding the badge, high-visibility markings, and a slogan “Collecting unpaid fines”.

We want to see B (front, side and rear) but it has to build on A. Put it another way: all cars will have the A treatment; to some the B treatment will be added.

Finished art is not required. We are looking for ideas and concepts—a fresh, innovative and imaginative response to what our vehicles could look like. Don’t get bogged down in technical detail about the visibility patches.

The vehicles must be eye-catching and convey authority without being aggressive. These are NOT police cars

The department’s visual identity makes use of a 10 degree angle on design elements. Your design should include elements that are sloped at 10 degrees. Feel free to ask questions.

Paquete personalizado

404 $

Destacados gratis

  • Concurso abierto
  • Garantizado
  • Ronda rápida

Archivos finales

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