I am the Web Content Manager for the Good Sam Club. Good Sam Club is an RV centered membership club. Members get Highways magazine, CyberSam eNews (this project), 10% discounts, tech articles, savings with many different RV related business and other RV related benefits.
Most of our members our mature in life and enjoy RVing. They are educated and enjoy learning more about the places they can go and how stay on the road going there as well they many discounts they receive along the way.
This is a monthly newsletter sent via email to our members. It aims to provide the member with RV News, RV Tips, RV Lifestyle, Club News and Places to go. Most of the content you will see in the hosted version needs to stay in the newsletter, 1-3 articles per section, advertisers, etc...
I will link the newsletter for your use and resource to rework, http://tiny.cc/ovfjc. As well I have attached a sample of a possible three column version one of my associates suggested. Please use the website as a source to get look and feel for branding. I will upload a brand logo for your use.
What we need:
I am being asked to present new layouts to test for increased engagement. We are looking for a new version, possibly the three column design. But it needs to be able to house 468x60 banner ads, the majority of the current content and we are thinking of incorporating the website header/nav into the layout.
I would say the most important aspects are clean layout, with whitespace, readability, organized and the ability to grow or shrink depending on the content for the month. We can always cut content down to Title and Intro line with Read More links, or link the title. And of course the look needs to be somewhat consistent with the website.
I would need the winning file in html format or layered photoshop file for our email team to setup in the system.