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Create the Instagram design narrative and set of posts for my coaching business www.ashleyreed.com
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Negocios y consultoría
Hello! Thank you for taking the time to read this :) I am looking for help on this project (details below), but ideally a long-term relationship with someone I could work with for all creative needs moving forward. I am in the Health and Wellness space but that was not an industry option, so picked Business and Consulting which was the closest. I am a former Marketing Executive working as a Transformational Teach and Guide (www.ashleyreed.com). My work helps bridge the gap between modern society and spirituality, and helps other high-performers re-find internal balance and true freedom. My clients are a mix of Executives, Entrepreneurs, Professional Athletes, and others in the coaching industry. I'm located in New York City but work with clients globally mainly via video conferencing (some clients prefer in-person but that's been scaled back with covid).
¿Cuál es tu visión?
I have had a demand for more real-time content, so am looking for someone to help create the design narrative for my Instagram account with 15 initial posts that could act as post templates (including one carousel post template for longer copy). ABOUT THE NEW INSTA ACCOUNT: The purpose of my new Insta account is to help bridge the gap between modern society and spirituality. Basically providing a bite-sized version of my work, method, and my journey/story to help people that are doing their own transformational/inner work (or thinking about it) navigate the process. CONTENT CONTEXT: The content is: Informative, thought-provoking, creating a crack in the façade of the ego self/mind, and creating/driving self-reflection and curiosity. The content isn't: Salesy, pushing myself or my products/services, or traditional marketing and sales in general. I want it to focus on content that really impacts people and creates awareness. I think that will organically drive curiosity and therefore interest/growth, but my focus isn't on selling or pitching in any way. TYPE OF CONTENT: The account will be heavier in copy than imagery and when imagery is used, I think it would look nice and clean to have standalone images without design in combination with posts that use images within designs, so less posts with images are needed. Ideal would be: - 1 carousel post template for heavier copy (the one I have content for that will kick off the account is a cover and 6 slides) - 9 post designs for copy only (some content is a few words, some is longer text and quotes) - 5 post designs that would incorporate copy and imagery BRAND/DESIGN CONTEXT I love when a professional page has a very clear, clean design narrative and story, but do not want the posts to create a pattern or be linked with images. I want to leave the order open to what feels organic based on content/copy, because powerful messaging is going to be the focus of the account. In terms of design style, I love the way the brand is represented by the website (www.ashleyreed.com), so I’d be looking to use that as a guide and to help translate that brand and look and feel to Instagram (I think a good way to look at it is the posts should be able to be embedded on the site and everything look cohesive and like the same brand). The current design style is minimalist, clean, a little modern, professional/elevated (but approachable), simple, and allows space (feels fresh and like it can breathe). It mirrors my work and product which holds a lot of the same characteristics. I think simple and clean is beautiful and naturally creates an elevated feel which also works well (I work with high net worth clients so I like that the design and approach was built authentically for the brand and product, but also naturally connects with and feels familiar to them). BRAND COLORS/IMAGERY For colors, it’s black and white copy with grey as an accent color, then imagery is used for pops of vibrant color (which I love). I've attached all of the images I currently have, then will be doing another shoot in February (if I end up needing to do it sooner I can) where I'll be capturing more with a focus on including vibrant color to support the design schematic. There's a muted skyline image as a banner that could be fun to play with on social, but I have not used any black and white imagery. STOCK IMAGERY I don’t envision using stock images, but if someone feels they can enhance the design and it would really work, I'm definitely open to seeing it. I am no designer which is why I’m here and hoping to find a long-term relationship with a brilliant creative mind to fill my talent gaps :) FONTS The fonts are Europa for the titles/section headers/quote names, etc. (oftentimes in caps but used in lowercase as well), and Brandon Grotesque Regular for the normal copy. I’ve attached both here so they don’t need to be purchased. SAMPLE CONTENT/POSTS I’ve attached 15 sample posts (real content that I will be posting although there may still be copy tweaks) including the carousel post, that can be used while creating the templates, but does not have to be. I wanted to include them either way to give additional context around the type of content the site will be posting.
Thank you so much for your time and consideration on this project!
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