We want to kick-off the introduction of our MOVE Batteries MPX Series. The X in MPX stands for XTRA. XTRA Capacity, XTRA Lifetime and XTRA Mileage.
Some keywords that apply on MOVE Batteries MPX Series:
- High quality, great usage of new technologies
- In need for an up-to-date label which ‘pops’ in combination with the black battery case
- XTRA, meaning more in the most general way possible
The product is found in medical mobility devices, appliances, machines etc. but also in stores and online. Important to us is that the product will be appealing for all types of distribution channels, whether it’s e-commerce / direct sales to the end-user / distributor channels or for original equipment manufacturers.
The MPX range already existed but will be extended with new types of batteries. Due to this expansion, we are forced to work with a black case and cover for our MPX batteries, instead of the familiar blue.
Because of this transition, we thought it would be a good idea want to give the logo of MOVE Batteries MPX a new look and feel at the same time. A label upgrading could mean an upgrading for the product.
We are becoming more active in sponsorships and branding will play a very big role in the future. Familiarity and class is what we want to be known for.