We need help designing a new package for Yamaclaus. Fortunately, we already have a brand guideline (attachment "Yamcalus_BrandingGuildines"), logo (attachment "Log_NEW_workable.ai"), and example from our old packaging (attachment "Die-Line-Blue-FINAL"). In the past, we used a hexagon box package (attachment "Product_Shot01"), but now we're moving away from that to a more open and lightweight packaging. We need someone to reuse our existing assets and brand, combined with their creative direction, to design a new package.
Similar to the photograph attached of the "Yummie" leggings packaging (attachment "Yummie legging"), we want the Yamaclaus to be wrapped by a thick card stock, and have a thick card stock backing that can be used to hang display the Yamaclaus.
The white fur tip of the Yamaclaus will fit through a small hole in the front of the package, keeping the headcap fastened to the package.
I've attached a hand sketch of the packaging (attachment "Yamaclaus Packaging Sketch"), and a sample of what a Yamaclaus will look like inside the packaging (attachment "File 1").
On the inside of the package, underneath the Yamaclaus, we'd like to re-use our existing "How to fasten your Yamaclaus'" instructions illustration (attachment "Yamaclaus -how to fasten").
On the top 1.5 inches of the package, we will have a universal hook opening. On the backside of the package we'd like to print a few required elements, including our url, product mission statement, barcode .
Otherwise, all other pieces of the package are available for other colorful festive illustrations. We would like to keep it simple, so no heavy Christmas ornaments or Santa icons - holiday neutral. Open to having both Hanukkah and Christmas colors, and totally open to a designers creative input. However, we would like to remain within the realm of our creative brand.