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COVID Vaccination Marketing & Outreach Flyer
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The Vanderburgh County Health Department is launching a community awareness marketing campaign about the availability, importance and safety surrounding the COVID-19 vaccine. While the campaign will be introduced to the entire community, there will be special attention paid to reaching those in underserved populations and/or those that may be reluctant to get the vaccine. Vaccination site is Old National Events Plaza. Agency operating the site is the Vanderburgh County Health Department.
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**We are starting with a flyer, but the winner of this contest will ideally be hired to create several more pieces of additional collateral, including printed and digital material.** We need an effective campaign message, a look, brand, logo and/or catchphrase meant to build *trustworthiness*, not just trust. It should convey the idea of "no judgment." Flyer should be 2-sided. Side 1, we envision 2-3 personal stories with images of real people, possibly even our own citizens, from a variety of ethnic backgrounds, offering their "truth": why they chose to get the vaccine. For example: [IMAGE] Paola, 53 - Retirement Community Nurse “ I thought since I’m a nurse and I’ve already been exposed to covid, I shouldn’t need the vaccine.” “But I realized the more people who become vaccinated, the safer everyone is, and that’s really important to my patients.” [IMAGE] Rodney, 74 – Retired Army Veteran “I’m concerned that the side effects will make me sick. What if I can’t get help for a reaction right away?” “My neighbor only had mild symptoms, just a headache and a sore arm after the second shot. I scheduled my vaccine today.” [IMAGE] Ebony, 38 – Financial Advisor “ I’m young and healthy. There’s no need to be vaccinated. Plus, didn’t the vaccine roll out a little too fast?” “I talked to my nurse practitioner and she said up to 94% of people who got the vaccine had immunity to the virus. I made an appointment because I want to see my grandma on her birthday this summer!” Side 2 should address more of the common vaccine myths and truths without necessarily using the word, "fact" (possibly a deeper dive into the stories of the citizens featured on the front.) Flyer will also address how individuals can sign up for the vaccine, who to contact if they need transportation to the clinic, and direct them to a website or phone number for more information. Color schemes should convey trust and healthy lifestyles, including greens, blues, greys, etc. The piece should feel very graphic and visual, the text informative, brief and impactful. File must be editable so that photos of community members, vaccine eligibility and different languages can be integrated and changed. Would require organic files preferably EPS format. Can be CMYK or RGB, optimized, highest res output.
Again, very important: **We are starting with a flyer, but the winner of this contest will ideally be hired to create several more pieces of additional collateral, including printed and digital material.** We need an effective campaign message, a look, brand, logo and/or catchphrase meant to build *trustworthiness*, not just trust. It should convey the idea of "no judgment." We believe seriously that vaccine education will help save lives. File must be editable so that photos of community members, vaccine eligibility and different languages can be integrated and changed.
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