Cómo lapetitevignesuisse comenzó su viaje en póster
¿Cómo se te conoce?
La Petite Vigne
¿A qué sector dirías que pertenece tu empresa?
Viajes y hotelería
Cuéntanos a qué tipo de público quieres llegar
La Petite Vigne is an old farmhouse beautifully restored and situated above Lake Geneva (also known as Lac Leman) in Switzerland and is available to be rented as a holiday rental. The name means "the little vine" because there is a tiny vineyard in the garden. The target audience are tourists looking for a unique vacation experience combining modern convenience in a 300-year old Swiss farmhouse with exposed beams, plenty of character, and amazing views. They are well-travelled, design-savvy, curious, and would appreciate the retro style of this type of poster.
¿Qué te inspira y qué diseño imaginas para tu empresa?
The brief is to design a poster in the style of vintage Swiss ski or tourism posters to bring attention to the rental. The style itself can be quite modern but the drama and slight kitsch factor of old Swiss posters (google "swiss tourism posters" or "swiss ski posters" if you aren't familiar with this style) is what I'm aiming for.
In terms of content itself, it must:
Mention "La Petite Vigne" (there is no logo so please use typography to emphasize the "La Petite Vigne" name). You can add a tagline. Here are a few suggestions for the tagline but you can also create your own:
- Perched above Lake Geneva
- Minutes from ski and lake
- Overlooking magnificance
It can be a summer or winter scene. If winter, you may want to build in a ski theme. If summer, you may wish to emphasise the lake (eg stand up paddle or sailing) or the jazz festival.
I would like it to be bright, colourful and bold.
If you would like to incorporate a visual of the house, just let me know and I can send you photos.
The house is located in an area called the Swiss Riviera. You can google "Swiss Riviera" to get an idea of what it looks like.
Have fun! Looking forward to seeing your submissions.
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