Target audience, in order of revenue they generate:
1) Health professionals (medical doctors, naturopathic doctors, massage therapists, etc.)
2) People who want to change career and become coaches / hypnotherapists. Some want to use hypnosis for health, others for personal development
3) Coaches (career coaches, sport coaches)
4) People from the general public who want to learn auto-hypnosis for their own benefit and help family / friends.
Our clients are about 80% women, 20% men. They are aged 30 to 75 years old, most of them being over 45 years old.
We the founders are 36 years old, we want the design to show our youth and energy.
Our clients are mostly in French Canada (Quebec) and we are working to penetrate the market in France.
Client's annual income varies a lot, going from some who are on minimum wage to doctors making > $200k per year. Most of our clients are middle-class (probably +/- 50k per year).