COVER DESIGN for a western saddle reference BOOK

We need an eye-catching, informative, factually, understandably and unique book cover + inner master page design.

Topic of the book are "western (cowboy) saddles" and there adjustment at the horse...

... and their attention, and make them think for the buyers "I HAVE TO HAVE this book" and important for all leisure riders, western riding/riders, trainers, western show-jumper: learning to handle western saddles.

Note1: For all my ended contests i´am have given a winner ;-)
Note2: Many details are asked in the brief...

Westernsättel (german, english: western or cowboy saddles)

Subtitle (please use the german titles for the design):

Über den Westernsattel und seine Passform... und seine Anpassung an das Pferd
(german, english: About the western saddle and his fit ... and his fitting to the horse)

Authors: Anke Wiedenroth und Detlef Wilhelm
Publisher: Service Crew - EDITION (http://www.servicecrew.de/99designs…dition.zip)

Unique selling point: No books with this topic at the german market. But there is a high request.

Main customers: All leisure riders, western riding/riders, trainers, western show-jumper

Main horse breed: No! Beside the western horse breed (quarter horse) the riders can use almost horse breeds for western riding.

Targent group:

- male 20%
- female 80%
- Age 18-50

Countrys: Germany, austria and switzerland

Competitors:

http://www.cadmos.de/product_info.p…ecken.html
http://www.amazon.de/Westernsattel-…180985/ref
 
For english saddles => http://www.amazon.de/Kavalkade-Ratg…272318/ref
 
To communicate impressions: informative, factually, understandably
 
Horse reference book examples (inner pages): http://www.servicecrew.de/99designs…amples.zip

- Dimension Hardcover:  165 x 223 mm additional bleed 3 mm
- Spine of the book: approx. 18 mm
- Dimension Inner Pages: 161 x 219 mm
 
- Cover Design (Hardcover directly printed) Material for one's work:
http://www.servicecrew.de/99designs…ctures.zip
 
- Inner Page Design (master page raster): IMPORTANT => We need a very good raster for all individual saddle informations. Please find a design study from the authors at
 
http://www.servicecrew.de/99designs…_study.pdf
and some pictures at
http://www.servicecrew.de/99designs…ctures.zip
 
- Colours: Your choice, but NO blue!

- To girly
- Cartoony