Draka One Page Global Elevator Ad

Draka

Draka Elevator Products, Inc. (Draka EP) designs, manufactures, and distributes a wide range of products to the elevator industry. In addition, Draka EP further integrates these items into packages that are logistically routed by Draka's distribution network to ensure our customer's most challenging delivery requirements are met. For more information please visit: http://www.drakaelevator.com/en/com…about.aspx

Central Elevator Service & Repair Companies
Regional Elevator Repair companies
Engineers & procurement at these companies
Operational managers at regional elevator repair companies

Target audience is generally male and in their 40-50 years old age range. Target geography is the United States in locations with high rise concentrations like New York. But the ad is also targetting highly populated regions of Italy, Germany, Spain and France.

A one page 4c print ad theme (headline & visual) for the back cover of Elevator World magazine (www.Elevatorworld.com, see mechanical requirements attached)

Draka has a standard ad template (see branding guidelines) so focus should be on creative direction/theme more than finished layout.

Elevators require significant amount of maintenance especially when they breakdown or are in need of meeting a new safety code. Building want elevators fixed quickly and back to fully operational. Draka is a global company and has a unique presence as we not only manufacture products but we distribute and provide maintenance expertise to our customers.

Our key message is:
Because time is money, I know Draka will have the parts I need, where I need them and when I need them.

Support Statements:
Extensive inventory of parts
Excellent logistic service and
Outstanding product expertise

Draka is very well known for its elevator electrical power cables but we have a significant supply of additional parts for servicing elevators. Essentially we are the local "hardware" store for elevator repair. Not only do we have the parts in stock but we have the expertise on hand to solve most repair issues.

Please plan on using stock photography and see the branding guidelines for suggestions. Ad copy will be written after the creative theme is selected so please use dummy text for now.