We're a well-established greeting card company, with a focus on faith based products.
Card sending situation: Friend Birthday
Target receiver: Female to female, age range 25-35
Art/design Style: contemporary
Final file needs to be in provided InDesign template. Photoshop and/or Illustrator can be used to create needed artwork or design, then placed into InDesign.
Card should be vertical format.
Link for template download CS3:
Link for CS2 template:
PMS color swatches are loaded and saved in InDesign template. Use them as a color palette guide.
Cover design should be bright, clean, feminine, celebratory and fitting for a friend birthday. Copy should be readable. Think about using lettering that expresses beauty and emotion.
Inside design should be simple and cohesive, as a package with the cover.
Some of my favorite times…
…are the ones I share with you. Happy Birthday, Happy All Year Long
Optional: Foil can be used as a process on the cover of the card design. Build as separate layer in InDesign. You choose the foil color. Be creative!