A modern educational company teaching beginners how to trade the stock market. We are unlike any of our competition and we are fiercely competitive! This is our first ever advertising campaign, and we have secured space in the National Guardian newspaper. We are growing fast and keen to show our range of products, as well as our ethos - customer focussed, excellent value, fair, fresh and transparent. This coincides with the launch of our new website.
Cuéntanos a qué tipo de público quieres llegar
we have never advertised before, so we are appealing to new customers. The ad will feature inside a supplement, so readers will already be potentially attracted to the concept of trading. The newspaper will also appear at The London Investor Show at Olympia on 25th Feb.
Both men and women are attracted to trading. They tend to be professionals, aged perhaps 40 years and above. Many people see trading as a good second income, so this includes pilots, fire crews, retired businessmen etc.
The ad must be bold and eye catching. It must be roughly in keeping with the new website and company style. You must use the company logo (Trading College).
Please note the size requirements: 201mm x 90mm - wxh
This is a third of a page, and on the right hand side.
Colours to use include blue and black. If a third colour is needed, please use green or yellow.
I would be happy to see a stock image used in some form - perhaps as a header panel behind the large strapline - but this is optional. The image should be of trading the stock market, or money markets. There is a lovely blue image showing lists of numbers - a stock quotes screen - for example. This is on BigStock.