We build software for managing telecom expenses, and deliver it as SaaS. Since we're a small company, and we sell to large companies, our image must be of a stable, solid organization.
Our clients are large companies. The users are mostly telecom administrators, finance people, and IT managers.
We need to find the right balance between modern and innovative, but stable and proven. Visually appealing, easy to read, has some color and excitement, but not too flashy.
See the attachment for what it currently looks like.