Cómo michael uwC comenzó su viaje en etiquetas de producto
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Cosmética y belleza
Cuéntanos a qué tipo de público quieres llegar
Enticing Candles sell premium soy candles with rings hidden inside the wax. The surprise rings are valued between $10 and $1,000 and it is a surprise to which ring the customer reveals. Our target audience are females between the ages of 18 and 39 who like candles, cosmetics, spas and beauty products. The labels will need to be feminine and visually impressive.
¿Qué te inspira y qué diseño imaginas para tu empresa?
BRIEF UPDATED JUNE 5th:
You are free to use your creative talent to come up with something unique! I do not want our labels to look like every other candle label, so make it artistic and fresh. We have attached a lot of pictures of labels we do and do not like so take a look at the attachment “1. Label Design Guide” to get a feel for what we are after.
Finally, we are not fixed on any particular design style. As long as it does not look like another boring candle label and it suits a premium product I will be happy. Let your imagination come up with something eye catching, visually impressive and unique to the candle industry and I’m sure we will love it!
LABEL SIZE: The label will be printed on transparent printer stock and placed on a gloss white jar with circumference of 289mm. The size of the label will be 85mm high and 280mm wide. Be sure to incorporate white into your label, these areas will be transparent to the white glass behind and glow yellow when lit.
In summary, at handover I will be after 1 label layout with 5 different front graphics (1 for each scent). The winning designer will be contracted to design the graphics for 5 new scents in a few months as well.
Note: You have complete freedom over the logos attached as well. This is our first mainstream product so all logos can be changed to suit your design. If your design does not suit our current logo, please put in something with the words “Enticing Candles” that will suit. You may also change the logo’s colour and add or remove the ring graphic in front of the name.
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