Cómo Say It Baby Skincare comenzó su viaje en etiquetas de producto
¿Cómo se te conoce?
Say It Baby
¿A qué sector dirías que pertenece tu empresa?
Cosmética y belleza
Cuéntanos a qué tipo de público quieres llegar
We are a company based in Scotland, UK creating unique, hand-crafted baby gifts. We are launching our own range of natural baby skincare which will be sold through our website and in our handmade baby gift range.
The products are manufactured in the UK. Our target audience are new mums as well as friends and family gift-giving for baby. Our line is unisex and priced accessibly for natural high-quality skincare. Our customers will be looking for organic/natural look, wholesome. The range contains no chemicals, no preservatives, no artificial perfumes, no colourants. These are products that can be used every day on babies’ sensitive skin.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We're ready to create our first branded packaging for three products with the same design across all three products. Attached is an image of the three products unlabelled. Also included is image of the products with a mock-up label for the purpose of layout/shape only.
Soothing Baby Boo Boo Balm - jar
Deep Sleep Baby Bath & Massage Oil - bottle
Organic Sleepy Baby Bath Soap - bar
We want to come across as natural, clean and simple but not too generic. We like bright and colourful. We feel the colours that are currently on our website (http://www.sayitbaby.co.uk) are clean and bright and we’d like perhapsinclude these colours or close to these if possible. However we would consider any other bright colours. The current font for our logo is “ChunkFive” however our logo should not be the main feature. We also are in favour of a brown or cream background.
We would like to feature a character and in particular like the idea of a monkey on the packaging (graphic idea of monkey attached). The products have to clearly reflect that this for a baby product and not just a generic skincare.
Our preference is to have a simple clean look at the front with product name and character etc, and the ingredients/description towards the side or back.
We have created a list of products that inspire us and have a similar feeling that we would like to convey – this can be found on our pinterest board here:
We Don’t Like
We don’t like curly writing or fancy fonts. We don’t like predominately white labels. We don’t want black to be the feature text colour. No real babies or cartoon babies.
Extra notes on the soap bar. The product label will be attached
lengthways. They are hand-made and hand-cut so might vary slightly but
the front length of the bar is just under 90mm. The sides are 25mm
each. So that leaves 42.5mm on the back sides each if I've calculated
it correctly. Hope that's more specific.
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