Pro Store Solutions LLC is creating a line of mens’ hair care products. The initial product line will consist of 4 products; a shampoo, a conditioner, a styling gel, and a forming cream. There are 8 SKU’s total - 3 shampoo bottle sizes, 3 conditioner bottle sizes, 1 styling gel size, and 1 forming cream size. This product line will be branded krieger + söhne. Artwork should use the ™ designation for the krieger + söhne mark.
The target audience for the product line is the 25 to 45 year old male. Think about the professional man who thinks he has outgrown Axe, but still wants a cool product. That is the genre in which krieger + söhne will be positioned. The product line is scheduled to launch in the first quarter of 2014. The krieger + söhne products will be sold direct to consumer, primarily through independent barber shops. Bottle art will be in 4 languages - English, French, Spanish, and German.
The design is to be edgy, contemporary, modern. The use of rotated fonts, and clean, crisp lines is encouraged.