Cómo ScottLewallen comenzó su viaje en etiquetas de producto
¿Cómo se te conoce?
Sports Research Corporation
¿A qué sector dirías que pertenece tu empresa?
Cuéntanos a qué tipo de público quieres llegar
We sell a line of premium dietary supplements to a wide demographic in the US and internationally, which includes both active-minded & fitness-oriented people, as well as general casual consumers interested in pursuing a healthy lifestyle.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We need a fresh concept and design language for our supplement line, to be carried throughout the range of products, primarily for the front face of the label and the side/info panels.
Our current line is very masculine, aggressive… we need to move to a broader appeal that speaks to a predominantly female audience, without alienating the men. We like the direction of many cosmetic & beauty lines, and would like to incorporate a similar aesthetic into our supplement consumables.
1. Black label (will be on black jar)
2. Color schemes to differentiate between products,
3. Use an all-lowercase typeface treatment (current design is ALL-CAPS).
4. We want to avoid highly textured photographic images, and favor simple elegant sophisticated design with solid spot colors and various spot treatments.
The entire supplement line can be viewed at sportsresearch.com
Look at OGXbeauty.com for inspiration (we love their packaging).
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