FITARMY's philosophy will underline the community and the sense of dedication while empowering ambition and discipline.
One important thing is even though the name of the brand is FITarmy, we don’t want to focus on the military side of the word but more on the idea of community, being part of the army of fit people.
The whole marketing will be based on this idea of community and dedication in order to reach goals while challenging yourself.
As far as the philosophy of the brand is concerned please find below our key words that define our mission statement:
We want emphasize on targeting a big part of the market. Our target audience will be:
· Men and women wanting to look nice and lose weight, who go to the gym, but not intensively
· Girls who train a little bit for a certain period of time (before summer for example)
· Girls who want to have a skinny belly and a nice but.
· Guys who would like to get fit without being extreme
The design will need to be appealing for those girls and guys. But the trick here is that we do not want to forget the other part of the customers who train more regular and seek higher objectives. But we won’t focus on athletes and hard-core bodybuilders only.
We want to promote an healthy lifestyle completed with an effective supplement which allow customer to reach their goal in a specific timeline while taking good care of their body.
We would like FITarmy to be part of lifestyle rather than a consumption product.
We really look forward an outstanding job. We want this brand to be appealing to our target customer in every way. We want to get out of the historical version of the sport supplements. It should be modern and in connection with our modern world.
Thank you in advance and do not hesitate to ask questions if needed.