The cream will be in an opaque white jar with a white lid. We want the label to clearly reflect that it is for children and babies, but not in a soft, pastel cuddly way.
Rather - we want a more playful, upmarket style, with bright, jewel tone colors. Our product is a serious product that parents will use on their children, but needs to look fun, fresh and colorful, and look at home in a modern child's room.
The label will wrap around the jar, and the front panel of the label should be clean, airy (good amount of white space) and use pops of bright colors. The back of the label will include sales copy, instructions for use, ingredients, warnings, and a UPC code as well as legally required information. I've included both a Word document with specific text and information, and a Photoshop "ideas" board, with examples of designs we like.
We are not worried about having the Gilden Tree Logo itself on the front of the package, but would prefer to use the text Gilden Tree Baby & Kids on the front of the label.
We would like to use child-themed elements. Please see the ideas board attached.