We are looking for new product label and logo design for a natural deodorant stick. The new label will be used should be generic enough to cater for future products.
We prefer a design that will convey the image of a professional, reputable and reliable company. The design should have a nature theme with positive energy and should have a premium look. We would like to have green and blue as the primary colors. Other colors can be used to complement or contrast as you see fit.
There will be 3 panels on the label, left, center & right panel. The content on the left and right panels will be primarily information/instruction on the use of the product. The centre panel will be the most significant aspect of the label. It should contain layout, color & graphics/images that will attract the attention of potential buyers. Shelf appeal is very important – the label and brand should jump out. The centre panel should be on a coloured background. The centre panel width should be slightly less than the width of the container around 35-39 mm so it is rectangular to enhance the slim line look. The side panels can be greater than this.
The labels will be used on white plastic bottles with white cap – see attached photos. The dimensions of the container are 89mm height x 43 mm diameter. The dimensions of the label are 43 x 130mm.
We do not have an existing logo, so please include a logo for our company name “Touched by Nature". We are looking at something similar in attached draft examples. We have included photos of some centre panel designs on containers. We really like the draft design on the middle sample with the plant image on the white background. Image doesn't have to be real, it can be stylised.
Please include the barcode on the label. See attached information guide for barcode dimension requirements and barcode image file. Please reduce the original barcode to 80% which is the minimum reduction. See page 49-50 in guide for actual dimensions.
• All fonts converted to outline paths (filled shapes)
• All text at least 3mm from edge
• All images embedded (not linked)
• A bleed of at least 3mm
• An outline of the cutting line for any non standard shapes
• Minimum resolution 300 dpi
• Convert RGB images to CMYK colour
Accepted File Types – PDF, AI, EPS, PSD, JPG, and TIFF. Our preferred file type is PDF.