Cómo organihq comenzó su viaje en etiquetas de producto
Diseño de inspiración
May be too minimalistic but elegant.
Perhaps to girly but seems professional
simple and versatile design. Watermark at the top right looks nice.
The combination of a plant a cool logo contrasting the image seems to provide a bold statement. The back (which is much less important) contains small letters that seem fine.
Well balanced and geared to the same market than mine. However, the label perhaps is not appropriate for my white plastic label.
Combination of colors, background is in sync with the name, simplicity and professional appeal
Continuation in the label by adding (in this case) a green band
One label we like a lot is this one (Equivalenza Aloe Vera Elixir) because it has a plant at the bottom but we are not completly married to the design. We like that whomever only looks at the label knows immediately that is a natural based cosmetic. Brands such as Origins, Kiehl's and the Body Shop tend to overuse minimalistic designs with just a playful use of colors.
We like this one a lot. The flower is pretty cool - it even looks like the witch hazel my product uses. The overall simplicity and elegance of this label is appealing to us. Also, the discrete logo at the bottom right.
the contrast of a text box is intriguing the logo is too busy and confusing
We are rebranding our current product line (5 different products) and we would like to start designing a natural based beauty product label for removing blackheads. See the current product label attached and the Amazon product listing for more listings.
As for the NEW logo, it contains an L within a sun/flower depicting nature and a cycle. The PDF attached provides technical details about the logo sizing, text type, and general guidelines. We don't care where the logo is placed in the label or if inserted in a horizontal or vertical manner. See the different logo versions attached.
Our small company is based in California and we are all about bringing the world-class Botanics and science at our customers fingertips.
Descripción de los usuarios potenciales del producto
All customers are from Amazon US and Amazon Europe. Therefore, they are practical and value orientated people. As you can read in the product reviews. They generally like natural, easy and effective solutions over major brand products. Nonetheless, they give a lot of weight to reviews and first impressions. Here are the main profile types:
1- Mama Mia – An impulsive shopper who spends more money on skin care products that the rest of the average woman. Typically, this shopper actively looks for new products in order to keep her skin appearance as good as possible. Age: 25+
2-Teenager Tiffany’s Mom- A more conscious shopper looking for alternatives to expensive treatments. Tends to value green beauty solutions and often reads the labels and online reviews more carefully than others. Age: 40+
3- Professional Presley – Woman in her mid-thirties who cares about finding quickly natural products at whatever the cost. This type of customer tends to have an Amazon prime account This is the ideal customer since it likely repeats the purchase and could be open trying other products we can offer. Age: 30+
Atributos de estilo
Necesidades de diseño
Create a new label based on the attached logo guideline report.
The product is a facial blackhead remover gel with plant-based ingredients. It was launched two years ago and we are rebranding the product line due to a recent change in management. The final design should EMPHASIZEon the natural and premium ingredients to deal with oily skin and acne. The direct competitors are Chinese charcoal masks and proactiv blackhead gel.
Brands such as Origins, Kiehl's and the Body Shop tend to overuse minimalistic designs with some playful use of colors. We are NOT like that.
The bottle will be kept white. The pump will be kept unchanged. Only the label will change. See the product in Amazon (Concept Skin Blackhead Remover) here:
Copying other products only found in Amazon such as private label products or Chinese charcoal blackhead remover masks. Reciclying other designs will automatically disqualify a contestant regardless of the other entries he or she may have.
Dimensiones del envase / paquete
see the product label dimensions attached
This is the bottle that will be kept for the new label
true size of the bottle
The willow three and witch hazel plants could be added as pics to the label
Consider adding the Natural Ingredients logo and to the extent it fits the GMO and vegan logos in this file
This is the content required. The order could change a bit to accomodate the design
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