We are looking to add a tag to our jean that will be made of a blended recycled paper and bio-based material made from the waste of apple skin from the food industry making apple juice. We will have our all white Boyish logo tag stay on the jean so this tag is an added feature to display sustainability story. This tag must be noticeable and deliver information to the customer about how our jeans are eco friendly and sustainable. The least amount of information possible but with the most amount of reaction is what we would like to deliver with this label. We need customers to understand that our jeans are different than other jeans hanging in stores because of our environmental impact. Once a customer sees this tag, it draws them into to find out more about the jeans and try them on in the fitting room.
For instance, here are some suggestions but Im open for creativity here with copy:
Tag front side - "Better In Boyish"
Tag back side - "Boyish Jeans are not just cute, they’re also produced with sustainable fabrics through an eco-friendly and cruelty-free process. Get yourself some denim that could do both. Find out more about our sustainable methods at http://www.Boyish.com #BetterInBoyish"
Tag front side - "Save water & save mother earth!"
Tag back side - "Traditional jeans use around 1800 gallons of water and lots of harmful chemicals. Boyish Jeans uses 1/3 that amount and only biodegradable eco-friendly materials."
Tag front side - "Did you know cotton fields around the world still support child and slave labor?"
Tag back side - "Most fashion brands only audit their factories and do not look further than that. Its important that fashion brands trace their supply chain back to the fiber and where its made. We use BCI (Better Cotton Initiative) certified cotton and recycled cotton to reduce our carbon footprint and make mother earth a better place!"
Tag front side - "Did you know fashion is now the worlds second largest polluting industry in the world?"
Tag back side - "Believe it or not, your choice in clothing has a huge impact on mother earth! That’s why at Boyish Jeans we recycle our cutting waste back
into our fabric #CoolToCare #BoyishByHer"