Cómo ORGANIC-PRO comenzó su viaje en packaging y envases
¿Cómo se te conoce?
Mill Creek Botanicals
¿A qué sector dirías que pertenece tu empresa?
Cosmética y belleza
Cuéntanos a qué tipo de público quieres llegar
Mill Creek is a Natural & Organic line of shampoos, conditioners and body care. We have been in the industry since 1975 and our products are used by the "natural" consumer looking to stay away for chemicals and nasty ingredients that your body does not like!
¿Qué te inspira y qué diseño imaginas para tu empresa?
This is for a redesign of the product label/look, the whole package, the only thing that will stay the same is our logo which i provided in the file. The images are what our current products look like. We are looking to "refresh" our line of natural and organic shampoos and conditioners. Our look is 10 years old and we are looking to update the vibe to have a more consistent, fun, catchy look that screams uber current and years beyond along with vibrant colors that make the consumer grab the bottle off the shelf but also conveys a look where the person seeing it knows its a natural & organic product that is good for them. Fun, unique, eye catching and a gravitating design. We want this to pop off the shelf when someone is walking by. Total of 12 products and 6 types which are: Biotin, Keratin, Aloe Vera, Jojoba, Henna, Tea Tree (a shampoo and conditioner for each one). These are very popular ingredients and the labels on the products should reflect the content of what the products are and their key ingredients! One thing that is important is brand consistency, when we have these products lined up on a shelf they should all fit/flow with each other. Right now as you can see form the pictures we do not have really solid brand consistency.
The bottle will be the same shape, however the colors can be changed up, same with the cap color,ect. Anything you think will look cool and unique from semi-transparent bottle colors to bold solids are fair game and will be considering and looking at them all. Also, with the shampoos and conditioners we want to be able to tell the difference between the two, as you can see right now it is pretty hard to differentiate other than the cap color. I am attaching images of the current look, and logo. Have fun, design away and the winner will have a opportunity to be hired on to complete the redesign of over 50 more products!!!