Cómo Colonel Conk comenzó su viaje en packaging y envases
¿Cómo se te conoce?
Colonel Conk Products
¿A qué sector dirías que pertenece tu empresa?
Cosmética y belleza
Cuéntanos a qué tipo de público quieres llegar
Colonel Conk is a wholesaler of wet shaving products for men. We sell shaving brushes, straight razors, double edge razors, shaving mugs, shaving soaps etc. Our customers are retailers across the country as well as international.
For this project: We currently sell a number of successful shaving sets, in a white box. We wish to develop our sets with a nicely designed box that better presents our company and our brand, as well as the shaving set inside the box.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We are looking for a fresh new image. This design will be used on packaging for our gift sets. It needs to be immediately recognizable as Colonel Conk Products.
Please design top, bottom and all four sides of a 7"x6"x4" box. The design of this box will become the new "design language" / brand image for Colonel Conk Products. It will eventually be used for packaging of shaving mugs, brushes, and various soap and after shave products. Therefore, it is important that the design on this first box is "scale-able" to smaller packaging in the future.
Words and phrases that describe what we are looking for are:
Masculine, "tried and true", honest, trusted, solid/sturdy, "old fashioned yet up-to-date", rugged, and not too serious.
We wish to have a classic wet-shaving feel, yet appeal to a new market demographic of the younger shaver. We would like a more modern touch without losing where we came from. We wish for our logo to be part of the design.
The Colonel Conk brand has been around since 1972. We have a reputation for good quality products at fair prices. Nothing "fancy", but products worthy of loyalty. Many of our customers have been using our shaving soap for 30+ years. No trendy scents, it's never "new and improved", but more "I know what I am buying, and it's quality". The slogan on our shave soap reads "150 years of clean living".
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