We want to launch a green version artwork, perceived more natural, of our current pest control brand called BENGAL. This new artwork should use our current box dielines and brand logo. The color of BENGAL current logo can be changed to support the new artwork identity.
Visually the new artwork should communicate “green” value as it’s based on essential oils but also family protection. The product must be clearly identified as an essential oils diffuser.
This artwork can be used as the starting point of a packaging range based on different types of products. Therefore, it must be generic/flexible/modular enough to easily swap texts and visuals to adapt to other products of the range.
The new artwork should position the product on the shelf as an affordable option with highly appealing solutions and packaging.
It should be perceived as the best option after the market leader (if any).
It should create a strong first moment of truth and allow a fast and easy recognition on the shelf.
The artwork should be visually clean and focus on key claims.