I have existing packaging for DRTV (Direct Response TV) or As Seen on TV clients which needs redesigning for more upscale stores. Because this is a new invention and there nothing like it on the market yet the packaging needs to CLEARLY EXPLAIN AND DEPICT what this product is: The first and only cosmetic compact which attaches to cell phones and cell cases with a mirror on the outside.
The existing packaging is too busy and has too much going on. The last two files downloaded are ideas for how to layout the package. I will be using the same specs and clamshell for the more modern and sophisticated packaging. My target market is tweens, teen & young women. But I believe women of all ages will use my compact.
-I need both sides of the packaging designed
-I have included 4 versions of my logo. You can use the logo with the purple background or white background or both. But where the existing packaging is using pink I would prefer to use purple.
-the model in the existing packaging looks very dated, needs to be a more modern model.
-The new names for the lip glosses are: See Me Naked, See Me Glow & See Me Shine
-I don't love the way the lip gloss trays are depicted. Not realistic enough.
The measurements are:
9" in length with the "makeup and mirror now mobile"
1..25" "makeup mirror is now mobile" bottom
1.5" very bottom which it stands on
the 3 cavities are 1.5"w x 2"L