Felipe is a very professional designer. He had good ideas, his designs were well thought out, he took the time to carefully read our branding document and think about our brand. We iterated back and forth about two dozen times, both to explore different logo concepts and to refine the details of the concept that we settled on. He understands the theory of design and he has a good aesthetic. For instance, he worked with us on separating out the form of the graphic, from the color and from other aspects so that we could understand the graphic from different perspectives. A very good experience.