We are the sole manufacturer of sanitary pads in Zambia and our goal is to produce quality products that are comfortable and empower women. A shockingly high percentage of young girls in Zambia do not attend school whilst they are menstruating. Our goal is to promote equality and have an impact on education in young girls. Our target audience is women between the ages of puberty - menopause. Femcare is a product manufactured by Scott and Bennett.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We would like 5 billboard designs which we will use to promote our product in prime locations around the capital city, Lusaka. The messages we would like to put across are that of quality, comfort and female empowerment. We already have a logo design and packaging designs for our 2 main products (please see attached). We would like the billboard to be eye-catching and have a pink background similar to that in the Femcare logo in order to stand out, as this is our prevalent colour. have 80+ faces billboard faces available. We would like to have 3 different messages/designs spread across all of them (hence why we need 5 designs so we can pick the top 3). Messages to include:
1. DryLock Technology with Evolution 500
3. Live Life at Full (this is out slogan)
4. High quality
5. Supporting women in progressing in life
We would like the billboard to be eye-catching and have a pink background similar to that in the logo in order to stand out, as this is our prevalent colour. We look forward to working with you, and if this goes well, you will have an in for further designs.
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