The inspiration for the name (The Pariaahs) is from the term 'pariahs'. The brand narrative is that there is a subset of people who have become outcasts (ie, pariahs) from society because they have a positive and uplifting message and way of thinking - whereas society now is about looking out for yourself and largely negative.
Logo and branding is to be used on the online store, clothing, Instagram, decals/stickers, Facebook, Twitter, email signatures, Instagram, stationary, business cards, clothing tag labels.
We want a design that has two components: a logo/icon and stylized text. This is so the logo/icon itself can be used to stand for itself in certain applications, and be combined with the text to make the complete logo. (ie, similar to the Nike logo where the 'swoosh' can be used by itself or with the words 'Nike'). The main logo may have the icon and text combined, but we will need the icon and text available separately as well.
The two last "a"s of the name (The Pariaahs) serve as a distinguishing feature and could be stylized accordingly. The logo should be 'approachable', may be vintage inspired and classic. It shouldn't be too 'fancy' so as to not be consistent with the branding message mentioned above.