Life is not 9-to-5, so help design a bold logo to get people exploring!

Adventure ASAP

Adventure ASAP is an e-commerce retailer & social media brand to help the 9-to-5'ers explore & travel!

Our target audience is from 18-35 years old, Millennials & Generation Z, corporate jobs, college educated, male & female, that value experiences, in USA/UK/Canada/Australia/New Zealand, active Instagram/Facebook users, take pictures and share them, want to experience nightlife on a Friday night and then go hiking on Saturday afternoon, & use their mobiles to shop.

Our products range from athleisure wear like leggings to packing cubes for backpacking to funky designed T-shirts for an EDM festival to electronic gadgets that make traveling easier and fun.

This company is about the night time, just as much as the day time. It's not just a hiking/camping/mountain imagery company. It's about going across time zones, meeting new people, & tasting different foods. Adventures are different to everybody but it still makes you feel the same; it makes you feel alive!

Idea: Orange to red to purple transition as you go down with white design.

Idea: I like FedEx's negative space arrow; the "Fed" is always purple, but the "Ex" changes based on the company's subdivision. I could use the changing colour part to show support for a cause. For example, I could make the area pink to support Breast Cancer Awareness month or red, white, and blue during the US elections, etc.

• Red - Bold, power, excitement, passion
• Orange - Friendly, energize, like the Sun, confident, outdoors
• Purple - Creative, regal, luxury, honour, party, nightlife
• White - Purity, cleanliness, simple, freedom
• The designer can be creative with what fits their designs, we can always edit colours

• The logo will first be used on Instagram, Facebook, Pinterest, then other social media platforms
• The logo should be recognizable from afar
• The logo should not be ornate, intricate, or distracting like a badge, crest, or seal.
• The logo should be a pictorial or an abstract logo that creates meaning by association. https://99designs.com/blog/creative…ive-logos/
• This company does not only attract people that like mountains, hiking, camping. We focus on travelling and the experiences you could be having while traveling. Using the double A's as abstract mountain ranges is not what I'm looking for. I need your help and creativity.
• The logo should stand apart and independent from the company name, meaning that the logo is not the company name in special font, or wordmark.
• Just because the logo stands independent from the business name, creativity should still be used for "Adventure ASAP." I should be able to use the logo, the logo + business name, or the business name at my discretion and the brand should be consistent throughout.
• The logo should be able to fit into a circle, as some social media outlets use circles, as opposed to a square or rectangle.
• The "ASAP" in the business name should be block capitals always. There should be a sense of urgency.
• The logo/branding should create urgency and passion to say, "Screw it! I'm booking my ticket!"
• This logo will be used in social media, such as Instagram & Facebook; for websites, cover photos, banners, email marketing; & will be printed on clothing, apparel, gadgets, accessories.
• The logo design and colours are important, but also should be flexible. For example, changing certain colours or parts of the design to show support for a cause like Breast Cancer Awareness, which is pink; the US election, which is red, white, & blue; or create a white or black silhouette to partner with another business/organization.
• While some creative designers could use the alliteration of the "A's," I do not want the logo to be associated with Alcoholics Anonymous or American Airlines

Here are some word associations for design inspiration (in random order):

-Experience economy
-Explorer
-Aeroplane/flights
-Hiking the Grand Canyon
-Skiing down ice-capped mountains in the Swiss Alps
-Tasting street food from carts in Bangkok
-Using your GoPro to take a video of whale shark diving in Mexico
-Bungee jumping off Victoria Falls Bridge in Zambia
-Wearing sporty leggings when walking Cambodia's Angkor Wat
-Sunrise & sunsets
-Making friends for a day on a trip
-Learning other countries, races, religions cultures
-Languages
-Adrenaline
-Natural beauty we don't see because we are working from 9am to 5pm and allowed only 2 weeks off a year to travel!
-Wanderlust
-Off road adventures with an ATV
-Robert Frost poem, "The Road Not Taken"
-Arrows
-Market to the young professional that is chained to their desk, typing away, making PowerPoint presentations and Excel models, too afraid to take time for themselves because they think it'll hurt their career growth, not realizing that their job/career/livelihood is the next 50 years of their life
-Heart
-Map locator symbol
-Safari to see wild animals in Botswana
-Paper aeroplane
-Round/soft lines, as well as digital lines
-Use of technology for wifi, the cloud, using mobiles for business and pleasure, taking pictures/videos, sharing your experience on social media
-Suitcase or hiking backpack
-Globe trotter
-Dotted travel path line
-Boot print
-Compass
-Smoking shisha in Dubai looking at the Burj Khalifa
-Camera
-Waves
-Partying in clubs/bars/restaurants in Barcelona
-Champagne glasses to celebrate
-Electronic Dance Music (EDM) festival
-Multiple time zones

Please see the PDF document for further details.