ADHD Pride Logo Design Guidelines
• Company Name: ADHD Pride (and the website URL will be http://www.adhdpride.com)
• We sell pride-oriented t-shirts (and eventually other merchandise) for ADHD kids and adults (and those wanting to support someone who has it). For example, one might say “Albert Einstein and I have A Lot In Common”, with a hashtag #ADHDPride. A t-shirt for someone who wants to support their ADHD kid/spouse might say “Someone with ADHD makes me proud every day!” The t-shirts will be prideful but also fun!
• The sales will be ONLINE only
• Company is just starting to get developed
• Expect the company offerings to move beyond t-shirts
• There is only a handful of t-shirts that are ADHD-related and mostly from café-press and no one that is focusing on pride (i.e. building self esteem and focusing on the gifts of ADHD).
• The ages for wearing the t-shirts will run from ages 7-107.
• I expect the audience/target for purchasing these t-shirts to be middle class and up, men and women, who have ADHD themselves and/or who want to support their ADHD child.
• There is no strap line or slogan
• If I had to pick 3 words to express my hopes for the logo, I would say: positivity, pride, modern
• In terms of colors, I’m really open to anything. I should say that orange is used for ADHD awareness month so that could be a good choice (although, I don’t want to see orange and black together…too much like Halloween for me). I’m also open to any other color choices including rainbow to reflect the pride.
• The font should be modern looking, expressing pride but also fun.
• If any part of the logo is emphasized more, it should be pride (although ADHD is obviously a major component)
• I’d like the logo to be pictorial or abstract
• My 10-year-old daughter, Ruby who was diagnosed with ADHD at age 7, inspired me to launch this company. She has many struggles and we work very hard to make sure she understands the gifts that come along with ADHD. She has a strong sense of pride because of that and we are lucky because most children with ADHD suffer tremendous self-esteem issues. We want to help others capture that sense of pride.
• Ruby took a stab at creating her vision of the logo, which included a squirrel (playing off a saying within the ADHD community “Look! A Squirrel!” due to their distractibility). She also had one version that included the squirrel holding a ruby gem (instead of an acorn), playing off of her name (given she is my inspiration). I love her ideas and I’m totally open to playing with these concepts. Although, I’m definitely looking to see YOUR ideas as well.
Examples of logos I think are pretty awesome: https://www.pinterest.com/mrssamchin/nice-logos/
Look! A Squirrel! Create a killer logo & social media pack for ADHD Pride.