CraftyPerson Production, Inc is a small one-person company that offers a variety of marketing and technology services to small businesses, particularly in the crafting market. I offer electronic newsletters, computer based training on marketing and software (Facebook, Twitter, etc) and lastly class and event planners. What has prompted this face-lift for stationery is I'm expanding my market base. I offer personal service with a one-to-one approach. I want to represent myself as a small company that offers varied services to help my customers grow their businesses.
Contact Information to be included
Debbie C. McNeill
CraftyPerson Production, Inc.
517 NE Roth St, Suite C
Portland OR 97211
(253) 238-3979 support
(503) 285-4565 office
This is an asset I currently use. You don't need to match it but I thought it might be helpful for inspiration.
Currently, I provide services to a niche market. The market is a direct selling company that sells craft supplies (cards, scrapbooking, home décor, etc). My current market is a sales representative, around 40-60 with a gross revenue around between 10k-40k.
I'm expanding my electronic newsletters service to Small Business Entrepreneur target market which is a one-person business who wants to start an electronic newsletter on an on-going basis. Specifically, consultants, coaches and craftspeople who sell their wares online. Possibly other Direct Sales Representatives (Amway, Avon or others) or small retail stores such as dog-grooming service.
My aim is to provide an updated but clean look. Also to include my social links as I get requests for them. A website update will be done once the stationary is done. I like my logo but I'm open to new ways of using it and possible even new fonts/slant if needed. What I like about it is its clean and it identifies the website. I like the color brown as I believe it shows my character - solid, reliable, the color of earth, abundance and implies genuineness.
Please feel free to experiment with other colors! The output can be 3 colors. I like curved clean lines over straight, rigid lines.
I'm generally not a big fan of clip art but my head shot graphic (attached) has been very well received by my current target. More than I had imagined.
I like handwriting fonts but I know that's not the best for stationery. So here are a few of my favorites:
The files I will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
p.s. I will be out of the office over the New Year but will check daily starting Jan 3rd. I wasn't able to upload files so I'll do that later.