"I’m selfish. When I build a company I want to do it my way. I don't want to be breathing in formaldehyde or toxic dust. I don't want to be installing a product that’s poorly made. I don't want to use cheaper wood because no one will notice. I think its crazy to be installing a cabinet here in Calgary that was made and shipped from South Carolina. At the end of the day I want to get in my truck, drive home, and hold my head high. I won't compromise on quality or workmanship. I will use good products that are safe, durable, and environmentally friendly. Cabinets that are built here, and will last for years. Because when I take that step back and look at the finished job, I know I haven't compromised. So call me selfish, it makes me happy."
This is from our web site and it describes my feelings and passion for the work that i do. We create built in offices, desks, entertainment units but our bread and butter is kitchens. Our focus is building great custom kitchens locally, with top quality materials.
Our customers are mostly upper middle class Canadians. Many of our kitchen designs are quite modern, however our customer base is broad, from young couples to the retired. Customers are attracted to the fact we are environmentally conscious, as well as our high quality standards. Our current customers come to us through word of mouth. We would like our brand to reflect what we do and how we approach it, so that it may assist us in developing a larger client base.
The design should be modern looking. We use recycled material in our cabinets so the design can have an environmental aspect. We would like something clean, not too fussy, to reflect our modern minimalist designs. A design that is high end, classy, sleek and not overly ornate.
We are looking for a logo with a word-mark. The word-mark of "Evolve Kitchens" describes what we do (design and build kitchens). The logo should reflect how we do it (with environmental sensitivity at a very high quality).
Although there is a lot of emphasis on the environmental aspect of our company, we are not looking for a hippie-like logo.
Our printer is looking for at least 400dpi. We need:
-business cards full bleed 2 sided (preferably, need pdf layout doc for the printer)
-small version of the logo/wordmark (jpeg) to insert in our website
-The design should scale up sufficiently so we can be make it into a large decal for the sides of trailers and trucks.
-.ai or .psd originals
There is another company in town called revolve, their colours are orange and black so i would like to stay away from those colours used together.