Global NLP Training sells immersion training teaching NLP and life coaching. Tools relating to psychology, personal development, verbal and non-verbal communication. We sell mainly to motivational/life coaches, public speakers/educators in the field of self-help/empowerment, people in the wellness/fitness industry. Our courses are described as life changing and having an amazing positive impact. The tools we teach are described as "the user's manual as to how to use your brain."
Website: http://www.globalnlptraining.com (though this will website + graphic design will be changed.)
We are holding 3 contests, for 3 different T-shirts.
T-Shirt for slogan: Passionate about CHANGE!
T-shirt fabric color: dark purple
Location: back of the shirt
The T-shirt needs to incorporate:
1. the slogan above
2. On top of the T-shirt (not located inside the design itself as it needs to be clear), the words "TEAM GLOBAL" (similar as to where our current design says TRAINER)
3. our URL: globalnlptraining.com
The T-shirt design has to incorporate our branding.
IIDEA 1 BRANDING
For instance the tree-inside-globe in our logo. The globe is indicative of our company name of course.
Trees have a symbolic meaning, a quote of mine that will go on our materials is:
"TREES can grow towards the sky despite gravity, against the forces that are trying to pull them down. With each season we can change, grow taller, stronger, and become even more magnificent. We are passionate about change, globally, one student at a time."
For another project we are having the Darwin ape-to-man progression idea, used to go from globe (either empty or normal continents) in to our tree-in-globe. Feel free to use this idea, but we are open to other different even better ideas.
IDEA 2 FISH
We also use fish a lot, on our website, and course brochures. Examples we have used are:
1. The gold fish jumping from fishbowl full of gold fish in to another empty bowl.
2. School of goldfish, with one fish up front ahead of the others, in a speed blur.
Feel free to use this idea or similar to it, but we are open to other different even better ideas.
The slogan, with beautiful circular shapes.
Some sort of image that is created out of a lot of words, we can supply a list of words relevant to our training. Just let us know how many.
1. A shirt where people people go "that's neat."
2. Optional: design with a clever idea element to it. Something smart and symbolic.
3. It needs to be warn by fun and passionate about personal change teachers. Though fun/playfulness is good (not a requirement), it can not be childlike, no cartoons. The T-shirt needs to be in place, when teachers do fun uplifting techniques, but also when we work on deep emotional trauma's in the past.
4. Be mindful of our branding colors. Various shades of grey, purple. As the T-shirt is purple, we prefer you to work predominantly with lighter shades of grey and white.
4. Our new improved branding, is clean & professional, but with fun + smart + colorful elements. Our website, will be for instance bland grey, but lifting by visually stunning colorful elements.
T-shirts we like, and the look and feel we wish to go for:
Details T-shirt + printing:
1. the design is for the BACK of the shirt.
2. Colors can be single to full color. However, no photographs, it has to be an illustration. We prefer less color, unless a lot of smaller shapes are used and it would look nicer with a lot of color.
3. This design will be placed, one a dark purple T-shirt.
4. Will be printed and worn by males + females of different sizes. So please stay away from the sides + top + bottom
5. We need a high as possible DPI/resolution. 300 at the very very lowest, the higher the resolution the better.
6. PSD both as flattened file, as well as the possibility to change a layer where the words "TEAM GLOBAL" are, just in case we want to change this title in the future.