We are a young and unconventional company supplying audiovisual equipment – cameras, lenses, accessories for major audiovisual productions as films and advertisements. We always provide the most advanced devices and the latest cameras available on the market.
Our team usually also take part in the shooting, providing consulting service and audiovisual training (seminars, workshops, intensive courses) on the brand-new cameras of the market.
Our customers are young professionals passionate about audiovisual production techniques. They are photographers, operators, producers, camera assistant, etc.
Our idea is to produce “staff” t-shirts that all our customers, coworkers and videomakers that see them will find so tremendous and stylish that they will do anything possible to get one and wear it while they are shooting.
We want our customers to set the trend of wearing our t-shirts while shooting, as to let them feeling part of a “Welab People” community with our brand t-shirt. We will take pictures of people with the t-shirts and we will build an exclusive community on the social networks.
To do this, we will go beyond the typical corporate logo t-shirt with a more daring theme/image/ illustration that will charm our audiovisual people.
The picture can be any stylized design of a famous video camera (e.g. ARRI Alexa Mini, ARRI Alexa, RED Epic, etc ..) or any other illustration related to film-making, film set, direction photography in movies, digital cinema cameras or filming. You can play with our logo by integrating it into the design or simply putting the illustration below. You can also play we the "Welab People" concept in the shirt.
Think what would you wear on your shirt while shooting if you were a geek or a audiovisual technical, a Director of Photography or an Assistant Camera and what could best represent our business, our film cameras and anything related to audiovisual production and film cinematography.
It is important not to fall into the typical cliches of film industry and cinema in general, (the typical shirts of Star Wars, or other films ..) because it does not suit our business and it would simply be out of context.
Style can be simple, casual. Welab colors are white, red, black and gray, so you could either play with one color or with several that fit with our corporate colors. Please have a look at our website and at the various logo combinations we have to find inspiration:
To give you a basic idea, I'm attaching a couple of very successful illustrations and a shirt of our earlier brand (RedLab). Take these as just examples but be original! All we want is your creativity ...
… and that you have fun!