The Carloanco.com website is undergoing a redesign to improve usability for our dealer prospects and increase the conversion rate for our visitor traffic in Q4. We're looking for something clean and clear that communicates the watch words Trust, Security, Knowledge, Integrity and Leadership.
In order to win this contest, you must submit a new home page design that meets the following objectives:
* Primary Objective of Home Page = Conversion: induce visitors to submit request for more information.
o Customer success stories
o High-level product information
o Promotional Offers
o Site navigation
o Customer log-in
o Social media links (Twitter, RSS feed, etc.)
o Deeper product information
o Contact information
o News and Event updates, including blog feed
1) Maintain current color scheme of green/blue (or close variation):
• Green = Pantone: 361 CVC or CMYK: 80:0:100:0
• Blue = Pantone: 287 CVC or CMYK 96:76:14:4
2) Project our values (in brief).
3) Stay away from cartoonish exaggeration.
4) Fast loading, clean design that eschews a reliance on Flash.
a. Print file format - .ai / .psd (CMYK)
b. Web file format - .jpg and layered .psd (RGB)