We sell Trace Mineral Research Supplements (traceminerals.com).
This is in the Natural Products Industry, and the target audience is people who care about organic, vegan, and vegetarian types of products/supplements.
They care about the environment, their health, and people.
Here is an example of a competitor: http://www.vitacost.com/.
We are trying to stay away from sites geared towards like bodybuilders and powerlifters. Our products are for everybody, but mostly targeted again towards people who care about health, natural products, and general fitness. Our name is one stop mineral shop, so we really want to portray that we sell MINERALS, and we have the highest quality and largest selection of mineral type products.
The Drop Down [Select your industry] below does not have the category we would fall into. The products can fall into a number of different types of industries/categories: Health & Beauty, Physical Fitness, Natural Products, Supplements, etc.