The main goal of the site is to convince potential and existing clients and LO's that they should work with us because we are reputable, clean-cut and easy to work with.
There are two targets: Clients (Borrower's, Purchaser's, Refinancer's, etc.) and Loan Officers (the recruitment of)
Loan Officers: Tech-savvy sales stars that are money-hungry individuals but put ethics over all other rewards. They do the right thing. Age range varies though we've found that the 25-40 age range is typical. They are well connected in the industry, have many contacts and their own book of business. Time is typically their most valuable currency. Entrepreneurial.
Our Loan Originator's Clients: First-time homebuyers, Second-home or Investment-property buyers, Refinancer's, Commercial Real Estate Gurus, friends and family members. In terms of wealth, their clients are anywhere from "just-getting-by" to "which lear jet should I buy?" It all depends on their network. The Loan Originators are the center of the hub for the following people in each transaction: Title and Escrow Agents, Appraisers, Real Estate Agents, Loan Processors, the Borrower/Client, and the Bank (which includes Wholesale Reps, Underwriters, Funders), all of which will visit the site.
All persons listed above are considered to have above-average internet-based computer skills.