We are a Dutch online marketing firm that creates websites (such as http://www.hinta.nl) to organize the product range of several online retailers at one website, so that consumers can find and compare products and navigate to the corresponding webshop.
AlleJurkjes.nl - a website that will show a range of dresses of several retailers - will be one in a series of multiple similar fashion-websites, each for another fashion-niche (e.g., jeans, shorts, skirts, sweaters etc). In other words, this design will be used for several other fashion-websites as well, each with another name and logo.
The winner of this contest will be asked for additional work (i.e. designing the logos for the other websites in this network, as well as a new webdesign project in similar style).
Edit: Note that the site is not an actual webshop, but a website showing the products of other webshops to compare one another.
The website(s) is/are primarily targeted at female fashion shoppers, while taking male consumers into account as well (i.e. when a male consumer enters the site, they should not get the feeling it is targeted only at females). Age range is broad, starting at 18 up to people in their 60s.
We're looking for a webdesign for a range of fashion ecommerce websites. Design should be optimized for 1024*768, delivered in a layered PSD and consist of 3 pages: the main-page, a category page and a product-page
The primary goal is to let people navigate easily to their dress(es) of choice, and click to go to the corresponding fashion-store. Therefore, the call to action buttons (= clickouts to stores) should be eye-catching and “invite” to click. The secondary goal is to get people to subscribe to the newsletter.
The design should be clear and easy to interpret. To get an idea of what kind of designs we usually like, take a look at two site of ours: http://www.hinta.nl & http://www.emarky.nl. In this case, we would like you to get inspiration from http://www.mealeo.com, as it reflects the ideas we have in terms of "style".
Edit: I really like http://www.tastebook.com as well. I made some aditional points on that in a contest-comment.
The wireframes are an indication of the design, not a strict law. If you believe some parts should be positioned differently, don’t hesitate to try that out and/or contact us as long as the main positioning (i.e. tabs on top, menu on left etc) are the same and all elements in the wireframe will be included in the design. Also, these wireframes are primarily made for positioning of all elements, not as a design of those elements (for instance, standard fonts and rectangles have been used, but that doesn’t mean it should be implemented as such in the actual design).
Since the website is Dutch, we’ve included numbered wireframes to clarify each part of the website.