jennifefk tuvo su nuevo diseño de página web a través de un concurso de diseño:
Create a high-end, elevated design geared to financial advisors
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Contabilidad y finanzas
We are an alternative investment management platform for financial advisors. We have a secondary platform for investors, but financial advisors are our main target audience.
Sitio web existente
Our audience is financial advisors working with affluent clients. The tone and the overall feel of the website to be elevated, high end, and to some extent "exclusive." We are interested in a story-telling format (examples and outline below) to really connect with advisors on a personal level, show where they are now, why our solution can help them change their story, and give them a better outcome than the one they've been having for years. Designs should be very simple, can be more abstract but still representative of the message we're communicating. We want it to be simple, effective, and calm but still bold. Not interested in stock photography or any graphics that may look cheesy or too literal. We are requesting 3 pages - but please keep the focus on page 1 - the Homepage for advisors page. The other 2 pages should complement this page.
Descripciones de páginas
Page 1: AltExchange homepage website copy/design Header: - AltExchange logo in top left (as you see at AltExchange.com) - Menu tabs should be “Why AltExchange” ; “How it Works” ; “About” ; “Contact” - Two CTA buttons to the right of the menu; “View Demo” + “Get Started” Above the existing header, insert full width bar in the color #e5ebf7 ; Text says “Are you an investor?” + “Login” button on the top right. Use the same footer from the current AltExchange.com, but only include the menu items listed above. Homepage: Beginning/top of homepage: Inspo: Mix of https://basecamp.com/ + https://www.hardworkclub.com/. The website will start with one image of the platform, just like at basecamp.com. You'll notice at basecamp they have a screenshot of their platform which calls out (in cursive text) specific features. We want something similar. For now you can use any image from AltExchange.com and we will update with a more appropriate screenshot. The rest will be text-focused. Just like how hardworkclub.com highlights the text using simple animation and calls-outs as you scroll down, we want something similar to really focus attention on the messaging. Big, bold header above the product image. Copy: H1: "Elevate your business. Win clients. Exceed expectations. H2: "Your clients’ family office experience starts now." [Insert AdvisorVue platform image - (animated or static with arrows pointing to features listed below) Showing all the most important aspects of the platform. - we are working on this image and will provide when ready. Designer can use a filler one for now of a computer or something.] [Insert some sort of arrow or design element encouraging the advisor to scroll. Some of the initial design should be populated to sneak peak what they’re scrolling down for.] Story-telling format for middle of site: Advisor scrolls. Storyboard begins. (Inspo: 5:25 - https://www.youtube.com/watch?v=iCQLTSno3bE) Graphic 1 - Clean, abstract to focus on the text in the section. Header copy: "Traditional strategies thrived until the 2007 recession. But as the world shifted, so did client expectations and their portfolios." [Simple design element leading advisor down the page] Graphic 2: Three stats boxes: 50% of UHNW investors allocated to alts in 2020. 54% allocated to private equity. 72% of cryptocurrency held by HNW investors. Header copy: "Clients are no longer requesting alternative investments. They’re expecting them. But the shift to private markets happened faster than existing advisor solutions were built to keep up with. So we built the solution." Testimonials: “AltExchange built a plaid-like solution.” RIAIntel “We can finally report on our private market investments.” Rothschild “We no longer have to maintain portal logins or a spreadsheet.” Scroll + arrow down: Header copy: "This year, give your business an edge. Your clients’ family office experience starts now." [Same simple design element leading advisor down the page] Conclusion/CTA [Get Started | View Demo] buttons Copy below buttons: "Give your business an edge." [final platform image] ++++++++++++++++++++++++++++++++++++++++++++++++++++ Page 2: Get Started page for Advisors Copy: Header in middle/top in center of the page. Possibly two designs or platform images on the sides. Header copy: H1: "Give your business an edge." H2: "Your clients’ family office experience begins now." First, please enter your email. [Work email] button [Get Started] button Smaller text at the bottom of page: "Trusted by leading financial advisors and institutions." ++++++++++++++++++++++++++++++++++++++++++++++++++++ Page 3: Pricing Page Our inspiration for this page is Intercom’s pricing page which is https://www.intercom.com/pricing?referrer=%2Fwelcome-to-intercom We have three plans: Growth Team Enterprise Each section will have some text at the top like Intercom has, and a button that says “Get a demo” and also “How we calculate price”. We will need similar feature sections at the bottom.
Lo que debe evitarse
You can find our brand colors on the current AltExchange website. For now, please use any product images from our current website as well. We are working on creating updated images.
We are working on two images of the platform. They are not ready yet, so when they are ready, we'll be using those on the site. For now, feel free to use filler images of the platform from our current website.
Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Diseño de página web comienza en 549 €.
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