We generate leads for car brokers. We do this by users of our site submitting their details into a simple and easy to complete form. We forward these details onto our car brokerage partners which then allows them to contact the user and find them the best deal on a car (whether the customer is buying or selling a car). Our partners are experts in their field as they have been around for years and therefore have a great network of dealers. It is important to note that the brokers are independent from car dealers and therefore find the client a car that is right for their specific needs.
The main form on our site needs to be easy to understand and the site needs to have a professional and trustworthy feel that makes the users experience with us as simple, effortless and efficient as possible.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
We need a main landing page and a thank you page. The thank you page will pop up once user has submitted their form and the thank you page therefore needs to be the same logo colours etc as the landing page you create. There will be additional options on the thank you page for the user to click on which will send them to our other sites (ie they will have the option that says "Save 32% on car insurance Now" with a tick box and submit details (name and number already on the page).
Our target user is any person who is wanting to buy or sell a car (or any type of motor vehicle) . Our users will be between the ages of 25 and 60 years old and will be both male and female. The site must therefore appeal to a wide range of people. It must be apparent that through our site they will get a deal that is best for them as they will be contacted by experienced professional brokers who are independent from dealers.
For the purpose of trust and professionalism we would like A testimonial on our landing page. This can be at the bottom of our site. A man or a woman around 35. The testimonial should clearly indicate the benefit of using ours site and needs to be very short and precise. This needs to appeal to our target audience as a whole.
Our design direction: Everything on this site must be there for the purpose that the user must enter their details into our easy to use form and get the best deal they can on a car. The images and very few words on the page should immediately indicate to the user that we offer the benefit of independent and professional car brokers who will find the best deal to suit their needs and all they have to do is complete our short simple form. For example images of people looking at the form can be used to help entice the user to fill in the form. It is vital that an image of trustworthiness and professionalism is portrayed throughout our site.
1. The Form – This is the purpose of our website and therefore must be appealing and eye-catching. It is important that the user does not need to scroll down in order to complete and submit the form. The form must contain the following 7 tick box fields:
- .Name, e-mail, contact number, buying/selling, minimum price, maximum price, categories(this field ie categories, must have a drop down option of new; used; demo; collection; bike; other).
There must then be a submit button. Under the submit button there must be another 4 tick-box fields:
- I accept the terms and conditions, do you require a trade-in, Do you require vehicle cover, Do you require vehicle finance
2.The Heading must be clear and direct describing the purpose of our site and the benefit of using our site ,for eg “carcompare.co.za Find the best deal for you”. Remember throughout your design to ensure the focus of the site is to entice the user to fill in the form.
3. There must be several bullet points on the page that explain what we do. These can be ticks or any design you choose. They must say:
• We find you the deal that is right for you
• Brokers services independent from dealers
• Obligation free quote
• Receive the best value for your trade-in
• Expert advice from experienced professionals
• All inclusive service
Just remember to use images, colours and designs that create a professional and trustworthy look and feel and have the purpose of appealing to the user to fill in the form.
4. Include a testimonial as described above
Thank You Page: We also need you to design a thank you page. This page must include the users name and number and reference number as well as a thank you message. Leave a space for our partners at the bottom of the page.
There must also be an option to get insurance for vehicle, business and life. (entice by using - Save 32% on car, 30% on home and save on life NOW" etc..") Images must entice the user to click on a submit button for further benefits (insurance/ finance). A tick box and submit button should be next to users name and number.
Similar sites we like:
http://www.webuycars.co.za - Although the concept and purpose of the site is different from our site, this site is clean, moderns and simplistic. The form is easy to use and stands out which is the point of our site).
http://www.findsyoucars.com - This concept is similar to our concept. We like the colour scheme and the three easy steps. The submit button is also very appealing. It explains what the sites purpose is without having to research further).
http://www.netcars.co.uk –This is a slightly different concept from ours but the purpose is to get the right deal for a client. This page is much busier than we would like ours to be. But we like the colour scheme here and the professional and trustworthy feel of the site.