We are a yoga + fitness product company who sell gorgeous, desirable, must have gear such as yoga mats. Not just any mat, the PinkFit mat by ParadigmFit. Audience: into yoga and fitness, 60% female, 40% male, 20-40 years old.
Initially we will just sell the pink yoga mat and yoga blocks, but will soon be expanding to more colors and products to capture a wider audience.
¿A qué sector dirías que pertenece tu empresa?
¿Qué idea tienes, qué estilo te gusta para tu web page?
I would like the logo, brand bling, and pretty pictures (I've attached a few ideas) to be central. I'm thinking white & minimalist, integrate some of the grey/orange/fire that's a part of the logo.
Descripciones de páginas
Home page: highlight my 2 products, make people think "Wow, this brand is hot/desirable/must have... I must purchase this yoga mat/block."
About Us page: copy about the company and myself (Jeremi, the founder), as well as some pretty pictures
Yoga mat page: pretty pictures of the mat, some copy about it, a "buy now on amazon" button
Yoga block page: pretty pictures of the block, etc.
Lo que debe evitarse
I don't want: old, clunky, hard to navigate, clutter. I also don't want it to be too feminine or pink and scare guys off.
I don't want: http://www.jadeyoga.com
Your goal is for people to land on the site, decide the product is too hot to resist, and they decide to click the "buy now on amazon" button.
Also, the photos of the blocks and the yoga mat this is attached is simply a place holder until my photographer shoots my products - feel free to use these or different images, as well as to photoshop my logo on to the pictures to give an example of what things will look like.
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