Liberty Pensions are a UK SIPP pension provider. They aim to offer clear and transparent products for people looking to take active involvement in managing their own pension funds.
The company is going to embark on a new advertising campaign. The existing website is a few years old, and needs updating to bring it in line with this campaign, and to freshen it up.
As such the company is looking for clean, professional styling, keeping elements of the existing design (specifically the logo), but embracing modern trends and aligning with the advertising campaign.
Target market is people who want to manage their own funds - intelligent individuals, who are in mid to late age bracket.
We are looking for a design for a new homepage, incorporating the logo from the existing site, plus some of the look and feel of the advertising campaign.
We would like to use the same layout (but clearly not the same design!) as http://www.teampoint.com/ - product feature at the top, highlighting the three products below.
There will be three primary products we will promote - these will be featured as the three product sliders:
The Liberty SIPP
The original “pure” SIPP which provides the customer with access to all permissible investments and a number of combination of assets to be held within a pension portfolio
The Liberty One SIPP
This is an exciting option, with extremely accessible fees, providing the opportunity to hold just one asset within the clients SIPP wrapper. This is a great way to dip your toe into pensions or concentrate your efforts on one areas of speciality.
The Liberty Drawdown SIPP
Providing the most cost effective drawdown solution available in the SIPP market, the Drawdown SIPP provides a low cost option of drawing pension income whilst still providing a wide range of investment options using Liberty’s investment platform.
We have attached the Liberty logo and the new advertising images that can be used for inspriation/photography as required.
We will need a layered photoshop psd that clearly demonstrates the overall design, plus versions (either as layers or as separate psds) that show things like navigation drop down, feature-product slider images, roll-over highlights, etc.
We will need details of all fonts used. We will need details of all images used, plus where the rights for them can be purchased, and the prices. Note, if the images are overly expensive this will count against your design.