We are launching a website to sell mobile phones and accessories to the public. We are a small company but we believe we can offer models that might not be available on other sites. We have limited editions, funky colors that the major retailers might not have.
We would like our site to reflect the fun side of our company but still look professional so we do not alienate customers. Not too many fancy gimmicks ... may be one or two ...
However.. we are on a budget!
Our target audience is pretty wide. basically anybody interested in buying a mobile phone or some accesories for it is a target. Broadly speaking I guess anybody between 15 and 65 fits this profile.
The main people buying mobile phones are :
Tech savvy people (high specs mobile phones)
Fashion conscious persons (limited editions and different colours)
... and just people who need a new phone (anything else) !!
We would like them all on our site!!
We had the logo designed with an ealier contest, so obviously we keep this.
The layout of the site will stay the same with 3 columns.
PLEASE NOTE that the site is developed using PRESTASHOP.
What is required of you is to find the right combination of colors for the navigation tabs, headers (like categories, Featured products, my account, viewed products, etc...).
Find the right colors for the background at the top (at present it is Pink and we quite like this but we are opened to other suggestions)
Find the right colors for the Cart, Tags, wish list, newsletter, the block with the currencies and contact at the top....
The whole thing needs to be in balance. We do not want a bland design (in terms of colors) like you see on most e-commerce sites, however we do not want to give people a headache.
You can change the structure of the page (ie where the different blocks are placed) in order to create a more intuitive layout.
The work needs to be given in PSD file with layers.