We are a waste vehicle tracking company that allows it's customers to track the waste they collect. This allows them to prove to their customers that they have done the job they have been paid to do (disposing of the waste)
The waste itself could be anything from building site rubble to nappies, from toxic chemicals to paper shredding, but the majority will be carried in skips so we would like to use skips as an easily identified symbol.
The problem that we are addressing is fly-tipping where unscrupulous companies pick up the waste and dump it (thus costing them nothing) rather than taking it to the appropriate disposal facility.
We want to become the symbol that people can trust, any company using us would be used in preference to a company that didn't.
We also hope to be backed by the Environments Agency as they would be getting benefits as well.
Primarily we want to attract Waste Management Companies. These are the people who collect waste from Waste Producers and transport it for disposal.
The website will not be our primary selling tool, but should be appealing for any of these companies that find us via searching or after hearing about us from some other means.
We also want to detail the benefits for Waste Producers, should they hear about a company using us and want to know what benefits it provides them.
We don't need to cater for Mr Average off the street, they are not our audience, so we don't need to spell out what waste is or explain any terminology, the potential customers are going to want to know what we offer for them.
There are two separate areas of the website, potential customers and existing customers.
Have a look at the site as it current is (http://www.goodwaste.co.uk).
The first page you arrive at should set out intentions and make it obvious who we are.
From the first page there are three other pages to go to:
1) Waste Management Companies
2) Waste Producers
3) Get A Quote/Contact Us
The first two need to look good and clearly state the benefits we provide, but we ultimately want to drive them onto the third page - Get A Quote.
This is where they will provide us with information about their business so that our sales guys have a starting point to call them back and sell them our product.
The site is also the portal where Waste Management Companies can manage the waste movements, costs, etc. and where Waste Producers can view the waste movements.
You can sign on as a Waste Producer using the login:
This is the most restricted login on the portal as it is read only, but it will give you an idea of what is required when you log in:
1) Consistent look an feel from signed out to signed in
2) Clear navigation (remember there are more tabs for other user types)
3) Buttons should look attractive and be consistent
Logo is *not* for redesign
Colours should keep the green theme from logo
No coding required - just PSDs