Brassware Agencies NT
The business has been running for almost 27 years, yet to this day has NEVER had a logo to define who and what the business is about.
The name of the business is somewhat misleading too, but due to customers knowing who they are and trusting the product, there has been no need to change it.
The business specialises in the wholesaling of plumbing (90% of business) and electric fittings (10% of business), mainly in PVC (not brass fittings as the name suggests!) as well as showers, toilets, vanity basins and other bathroom fittings. Being a wholesaler, the company represents many leading brands in their market so delivers high quality product to the plumbing and electrical trade.
The business is well respected, and is looking to get a facelift and increase it's share of the market through better presentation and (finally) an online presence that we need you to be part of.
The target market is largely existing clients, but we need to be careful not to frighten them off or think that the business is now under new management.
The brief is to provide existing customers confidence that it's business as usual (just with a new look and feel) and provide confidence to potential new clients that the business is forward thinking and has an online identity.
The target market is largely blue collar due to the nature of the industry, builders, plumbers, electricians and contractors within the building sector. They are honest sorts of people that are not into BS and the website should be strong to reflect that.
What we need is clear and concise logo that utilises the business name Brassware Agencies and has a graphical element to support it.
We don't want overtly IT/banking sector/medical looking page, it has to be more simple than that.
At the same time, please DO NOT supply concepts that contain clip art, cartoons or any other animation, these will automatically be eliminated from the competition. Be warned!
The great thing is there is nothing to compare the concept to. There has not been a website for the company before which means you have creative freedom within the wireframes attached.
You will have to work the new logo into the design and as such, this will form the basis for some of the design.
Design will need to incorporate:
The new logo attached
Primary navigation including Home, Contact us, About us
Room for textual content on the home page of approximately 3 - 4 paragraphs
Space for 14 supplier logos (attached) that will link directly to the suppliers own website with a text box above logos saying "Brassware Agencies NT - agents for:"
The rest is up to you.
Be creative, think about the audience we are trying to target and I wish you well.