Format: 1-page long-form with 7 linked sections "SV logo; What We Do; How We Work; Who We Are; Why Us; BLOG; Contact Us" (See Attached "Cang Quach - Stern Ventures Google Docs PDF")
Typography: Clean, Simple, Lots of white spaces, easy to read, intermixed with appropriate icons.
Style- Design for Mobile first, simple, clean, elegant, uncluttered, professional, sleek, lots of white space, think Apple, intuitive, easy to navigate, sophisticated yet FUN, easy to read
Values - Trust, Credibility, Quality, Integrity, Competence
Colors - PANTONE 18-4434 TPX and appropriately matched blue hues (See Facebook Header), different shades of gray, black, LOTS of white space,
Motifs - Thin gray lines, triangles, diamonds, hexagons, and trapazoids, geomtric, sharp edges, (See logo)
Photo Stocks - Open to using photo stock. Slight preference for world maps, U.S. national park landscapes, and San Francisco cityscape. Avoid cheesy front-facing photos. Prefer a focus on action rather than a focus on individual.
Avoid - too many moving parts (occasional eye-catcher is OK), too much color, complexity, clutter, cramped information, cheesy front-facing model
EXTRA - Would love ideas for content-relevant icons. Prefer simple gray and blue icons. *helps me with the decision-making in selecting the finalists*
SAMPLE WEBSITES: (SEE "Stern Ventures Website Style Guide - 2015 v2" PDF)
https://squareup.com/ - Simple, clean, lots of white space, gray hair line separation, call to action.
https://www.mint.com/how-mint-works - content-relevant icons/graphics.
http://www.getperx.com/ - FB, TW, LI, G+ social icons, overall layout, white space, text is too small though. Simple content-relevant icons/graphics.
https://bitpay.com/ - Mobile friendly, could use better color matching, icons/graphics provide good context and a break from words.
https://www.box.com/ - Professional, Direct, good color combinations. The gray gradient shading adds a soft touch--but I like the clean white background with grey hair-line segmentations just as much.
http://playgroundinc.com/ - FUN, Simple, Readable, GOOD TEXT SIZE, Disgestible, Sound bites: Be fearless, Keep it real, Love what you make, Keep it simple.
http://firstround.com/ - Authoritative, professional, clean, has edge.
http://www.shopify.com/ - Crisp, clean, don't like the front-facing model.