We offer the most competitive rates for RV insurance in the US.
"RV" stands for "Recreational Vehicle". RVs are also known as motorhomes, campers, Fifth Wheels or travel trailers. RVs are a class of road vehicle that contains living and sleeping quarters, cooking appliances and even showers and toilets. They are primarily used for personal leisure activities such as camping or extended road trips.
More about RVs: http://en.wikipedia.org/wiki/RVs
The majority of RV owners are 50+ years old, middle-class retirees that enjoy spending vacations on the road, exploring the US. They use their RVs like portable homes, and can stay in them for days or weeks at a time.
RV owners enjoy using them to stay in National Park campgrounds, travelling to see relatives, or regional sightseeing.
This audience is older and tends to be internet novices. Please keep this in mind for your contest entry.
We need a homepage that is simple and functional, easy to understand at-a-glance and easy to navigate.
*Main focus of page / Call to action*: Our primary goal is to get the visitor to select their vehicle type from a dropdown, type their zipcode into a field, then hit the GO button in order to start the RV insurance quote process.
1) Header: Image of RV, phone number, "Get a free RV Insurance Quote"
2) Navigation Bar:
Home | Coverage | Motorhome Insurance | Fifth Wheel Insurance | Travel Trailers Insurance | Free RV Insurance Quote | Resources | Contact
3) Call to action: Must be above the fold. "Get a Free RV Insurance Quote". 2 fields: "Vehicle Type" dropdown and "Zipcode" freeform. GO button.
4) Box for text, providing more info on products
5) Box "Request a free RV Insurance quote"
6) Box "Recent News" in lower half
8) Footer link box. Columns of links, see sojones.com for example.
Websites we like:
--http://rv.progressive.com/ like the box with the "Get a Quote" fields.
--http://www.movers.com/ like the quote box that pops out
We currently do not have a logo, so anything you can do to jazz up "RV Insurance" in the header is important.